I happened across this designer of simple, beautiful, yet intricate embroidery designs and kits. What Delilah Did is the business name of Sophie Simpson who is based in Norfolk (England). It was actually the subtle eggshell coloured bee, flat on the table, that first caught my eye. I considered buying the kit for a while until I read it's her most complicated one, so I'll probably just stick to admiring it from afar.
There's something about her work that carries all the best qualities of English curiosity in it, droplets of Alice in Wonderland, corners of Victorian museums and such.
I would really recommend a visit to her shop, prices are unbelievably reasonable and as far as I can see she really has thought of everything.
If you're a purveyor of handmade goods at craft fairs I'd also hugely recommend you visit this post on her blog. For a first attempt at a display I'd say she could give masterclasses on how to dress your stall.